Rachel's Ginger Beer

Fresh lemons, strong roots, organic cane sugar and good water are brewed to taste in Seattle, Washington. With a humble start in Seattle's Farmers Market scene, RGB now has a brick and mortar shop in Pike Place Market, Capitol Hill, Portland, and U-Village with more locations coming soon. 🍋🍹

    Role

  • Website Design
  • Shopify Development
  • Photo Art Direction
  • Signage

    WEBSITE

    Built on Shopify e-commerce CMS, the Rachel's Ginger Beer website allows RGB staff to ship their product nationwide. We were able to solve some shipping and logistical issues by sourcing refrigerated boxes, setting up weekly shipping schedules, and offering flat shipping rates allowing the orders to arrive cold and ready to enjoy.

    Bottle and Cup Design

    The previous RGB bottles were dark brown beer growlers that offered no shelf appeal. We helped source new clear glass growlers and growlettes that showcased the unique bright colors of the Ginger Beer.

    CUSTOM ART

    While working on some design elements for the first RGB brick and mortar, we proposed hiring local artist, Stacey Rozich, to paint a mural in the store. Stacey's art is a great pairing to the colorful ginger beer that sits on ice next to the murals. Each RGB location now features a unique mural by Stacey and serves as a great photo opportunity for guests.

    Photoshoot

    We hired local Seattle photographer, Kyle Johnson, to shoot a library of images the RGB could use on their website, social media platforms, and send out to media partners requesting images. We art directed the shoot, and handled the casting, locations, and props.

    Signage

    The flagship location is adjacent to the iconic Pike Place Market sign in downtown Seattle, which is one of the most photographed landmarks in the city. Knowing that the RGB sign was going to be showing up in a lot of tourists photos, we wanted to make sure that it highlighted to the product itself, and can become an element that tourists didn't want to crop out of their photos. We partnered with Western Neon signs to make this giant bottle come to life. These oversized ginger beer bottles can now be seen at all RGB locations.