An internal project at Hum where we created a guide following our backpacking trip through The Enchantments. The guide along with some printed material is used to share with like-minded mountain friends. 🐑
What started as an internal project for Hum, and a place to showcase the photos from our trip, turned into an opportunity to get our work in front of some of the companies that we would love to work with.
We created some packets that we mailed strategically to key decision makers at outdoor companies across the country. The packets included a custom map of our experience, screenprinted cards, photo postcards, and some info leading users to the site.