As a branding experiment, I created a fictitious DJ duo with a friend. We created a logo, website, and social strategy to build hype around something that wasn’t (yet) real. Neither of us knew how to DJ.
We have since DJ’ed for over 40 events, private parties, weddings, and birthdays, including: Seattle Art Museum Annual Gala, Henry Art Museum Annual Gala, Seattle Lights at the Sculpture Park, and more. We were featured in Seattle Met Magazine’s Social Media Stars, May 2016 edition, and have the singular goal of one day playing at Larry David’s Birthday Party.